We hear a lot about the Millennials these days. They are ascribed a status and power to affect our world, as if they have already inherited it. They also seem to cover rather a large group. What actually is a Millennial? And do we need them anyway?
The term seems to cast a reflective glow on its user, as if it belongs to a more sophisticated socio-economic analytical framework than terms like "youth". But that is all it means. Millennials are young people today. Why don't we call them that? In fact, we are better served by more precise definitions, which are critically important in defining differences. We know teenagers are (and always have been) crucially different in behaviours, culture, tastes to people in their 20's, who in turn are very different from people in their 30's. These differences are defined by life stages, experiences and expectations. Where do the Millennials fit into this? I do not know.
It is interesting to ask, what happened to the Baby Boomers? And which of you remembers Generation X, closely followed by Generation Y? These are marketing constructs designed to make the specialists look clever, much cleverer than you and me. But in reality, they are not clever, they tend to obscure the reality of age differences, and group characteristics. They blur, rather than distinguish.
Hence they fall out of use, because they are not very useful. In another ten years, the term, "Millennials" will be forgotten. We will have another clever jargon concept muddling up different age groups. The Brexit Children? Or maybe not.
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