Why are angel investment pitch events so exciting? A procession of companies make the case for investment with the same bright smiles and hopeful promises, to an audience of predominantly well-heeled, self-made entrepreneurs. Do you recognise this? It is the format the crowd funding platforms have tried to break, with razzamatazz, showbiz style venues, and lavish hospitality, but the audiences remain obstinately the prosperous, worldly-wise cynics that we meet at all the other events, and the pitches are the same combination of over-confidence, inflated claims and desperation. Green Angel Syndicate will be hosting a pitch event on 21st June from 5.30 to 7.30 which will almost certainly be no different.
There is an understandable tendency in angel investing to start with the idea on which the business is based. What is it? What’s new about it? Is there any intellectual property, and if so, is it protected or protectable? This focus is, also understandably, calibrated to take account of the competition. In what way is the idea better than the competition in the chosen sector? If it is clearly better, what will the competition do to retaliate, and how quickly?